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ROCK

ROCK PROJECT

ROCK

ROCK

Regeneration and
Optimisation of
Cultural Heritage in Creative and Knowledge Cities


Focuses on historic city centres as extraordinary laboratories to demonstrate how Cultural Heritage [CH] can be a unique and powerful engine of regeneration, sustainable development and economic growth for the whole city.

ROCK VISION

Rock aims to support the transformation of historic city centres afflicted by physical decay, social conflicts and poor life quality into Creative and Sustainable Districtsthrough shared generation of new sustainable environmentalsocialeconomic processes.

ROCK AMBITION ROCK

ROCK aims to develop an innovative, collaborative and systemic approach to promote the effective regeneration and adaptive reuse in historic city centres by implementing a repertoire of successful heritage-led regeneration initiatives related to 7 Role Model selected cities: Athens, Cluj Napoca, Eindhoven, Liverpool, Lyon, Turin and Vilnius.

The replicability and effectiveness of the approach and of the related models in addressing the specific needs of historic city centres and in integrating site management plans with associated financing mechanisms will be tested in 3 Replicator Cities:
Bologna, Lisbon and Skopje.

Unibo team leader:
Giovanni Leoni

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